For the last project of my Graphic Design degree I knew I wanted to create a Cinema brand concept combined with an Art Deco aesthetic, because I have always enjoyed going to the cinema and thought it would be interesting to design my own. Especially in an Art Deco style because I think they work well together combining their known associations and aesthetics.
I knew from the start that I would need to create wide range of works and concepts to put across the idea that this could be a real working cinema. Ranging from exteriors, interiors, staff uniforms, products that would be sold, and a small scale model of how it would look in 3D.
I decided to keep most of the Illustrations as Adobe Illustrator Vectors because I thought they give a professional looking layout and is clearer to see the details with a plain black and white image. They are also great for keeping their resolution when changing the perspective of the image on Adobe Photoshop to show how the space would look in 3D.
To help contextualise and round up the project I thought I would create a short narrative to give an interesting extra element to my NMP. I really enjoyed creating this part of the project because I like creating stories and I liked making the pages of the letters look aged and textured as If they are artefacts from the 1930’s. Then creating a time capsule box along with the 3D foam board model and framed poster to create a real life collection of items re-discovered from the 30’s.
I overall really enjoyed my project and I am happy with its final pieces. Usually a project of this length I tend to run out of steam and usually end up disslinking my chosen subject matter. But since I have found a genuine like of the Art Deco design style and I think two and a half A3 folders full of work and my final outcomes are testament to this.
If I were to another project on this scale again I would probably focus on a smaller selection of works so they can be fully developed and further refined.
Still another reason for me do this project was to best portray some of my design and illustration skills. Most of my work doesn’t really have a distinctive style that someone would associate with my work. So I thought a project like this where (as part of my narrative) is being created by a fictional design company with several department (i.e. me). Their work would have different styles but with a coherent overall vision. So using this I could create a range of work In my usual style (in no particular style) to portray my flexibility as a designer (as if the work has been created by several people) and I think I have achieved this for my final project…